Selling Your Home: Our Marketing

Ramsay Realtors will work with you to create a
marketing plan customized to your particular property.

Local Knowledge

In the thirty years since our founding, our associates have developed an
unrivaled understanding of real estate on Long Island’s South Shore. We live and work in the communities that we serve, tracking local industry trends, developing personal contacts, promoting our listed properties with marketing and advertising strategies that generate results.

The Listing Price 

Pricing your property correctly: when selling a property, this is the most important decision to be made.  We will prepare for you a Comparative Marketing Analysis containing facts and figures on recent sales of similar properties.  Then, drawing on our  experience and keen local knowledge, we will provide a professional evaluation of your home, taking into account
current activity in your neighborhood and market trends in general.  Together we will determine your home’s true value, arriving at a price that will attract serious buyers to make the best offers.

Exposure is Everything

Web Based Marketing
With 80% of real estate consumers today searching properties on line, we provide clear and accurate information to those consumers on our company website.  We maintain our site as a portal that is engaging, up-to-date and easy to navigate.  On the internet at ericramsay.com, your property will be featured using photos and the latest map search and virtual tour technology. Our virtual tours allow prospective buyers to “visit” your home by viewing it on line room by room, while listening to audio that explains the best features of your unique property.

Print Advertising

We are one of the foremost print advertisers of luxury homes and estates on the South Shore, with our ads appearing in magazines and newspapers that provide the greatest exposure for your property. We target serious buyers of luxury homes both locally and nationally by advertising in a wide variety of notable publications such as Newsday, Distinction Magazine, Luxury Homes Magazine, the South Shore News, Great South Bay Monthly, Enclave and the New York Times.

Signage

Ten percent of all residential real estate transactions per year are attributable to “For Sale” signs.  With the seller’s approval, Ramsay Realty signs are noticeably displayed on all properties (subject to community regulations).  Our signs are highly visible, recognizable and carefully maintained.

A Picture is Worth a Thousand Words

So we use pictures, not only on-line and in print advertising. Our exceptional in-house creative team will also take high-quality photos of your home and produce a professional full-color sales brochure.

A Strategy That Sells

Profitable sales don’t happen by luck or accident; they are the result of a sound sales strategy.  Every home seller should have one.  Using our skills and knowledge, Ramsay Realtors will develop a strategy that will help you show off your home to its best advantage.  You will benefit from all of our added-value services, including reports and feedbacks from qualified buyers, a carefully considered schedule for the holding of open houses, and an aggressive timetable for ad placement.
 
By creating a custom-designed plan for your unique property, we will ensure that your home is marketed in the most effective manner possible.